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Social Attention
The telecom industry has brought revolution in the societies of India in the field of communication. It is decreasing the cost and the time-period for the transfer of messages. In 2005 there were 110 million connections which increased to 250 million in 2007 which proof people eagerness to adopt new medium of communication.
Technological Attention
Technology has its own value in telecom companies. Adopting new technology like 3G has become the mode of survival for the companies. Sooner the company adopts the technology greater opportunity it enjoys.
Legal Attention
Telecom companies in India are controlled by government there are bodies like ministry of communication and Information Technology which make rules for these companies. Indian telecom policy in 1994 encourages foreign and private investment which became more liberalize in the form of Indian Telecom Policy in 1999.
Environment Attention
Environment play important role for the existence of the company. It includes culture, behavior, demographic condition which affects the company. It is important for the company to mould itself according to the environment.
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