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Facts About Industry----
•Number of telecom (mobile and
landlines) subscribers: ~875 million (as on 31.5.11)
•Number of cellular (GSM, CDMA and
WLL-Fixed) subscribers: ~840 m (as on 31.5.11)
•Number of GSM cellular subscribers:
599 m (as on 30.6.11)
•Number of CDMA cellular
subscribers: 155 m (as on 31.12.09)
•Total revenues of telecom service
providers (2005-06): Rs. 880 bn
•Telecom equipment production
(2007-08): Rs. 954 bn
•Mobile handset market (2009):
estimate Rs. 300 bn
Bharti
AirTel took a lead in the numbers as Service Provider’s net share in total
additions in April 2010 with 17.75 percent. AirTel is followed by Vodafone, Reliance
and Tata with 17.15%, 16.17 & 11.49% share respectively.
However, with overall market share as on April 30, 2010 the top
players are AirTel ( 21.73% ), Reliance (17.49%), Vodafone (17.26%),
BSNL (11.75%).
SWOT
ANALYSIS: BHARTI AIRTEL
S
· Largest cellular service provider in India
· Supplies broadband and telephone services - as well as many other
telecommunications services to both domestic and corporate customers.
· Strategic alliance with Sony-Ericsson, Nokia - and Sing Tel thus access
to knowledge and technology from other parts of the telecommunications world.
· Entire Nation Coverage with its network
W
· Dependence on Outsourcing due to less
exposure to working of telecom industry
· Did not own its own towers, in comparison to particular strength of some
of its competitors such as Hutchison Essar
· May fall short in funds/ liquidity due to investment deal with South Africa's MTN
O
· Vast network coverage- Airtel plans to cover 1,500 cities
across 13 circles by the end of March 2012
· Tie-Ups with Giants-Tie-up with Google can only enhance the Airtel
brand, and also provides advertising opportunities in Indian for Google.
· Strategic Global Partnerships----The new iPhone will be launched in
India via an Airtel distributorship. Another strategic partnership is held with
BlackBerry Wireless Solutions.
· Using its 'Matchbox' strategy for reaching micro consumers
· Joint venture with Vodafone Essar and Idea Cellular to create a new
independent tower company called Indus Towers
· IPTV is another potential new service
T
· Target for the takeover vision of other global telecommunications
players
· Competetion from reliance and MTN in overseas investment
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